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The web page states the following, "Our site is optimised for the latest versions of Chrome, Safari and Firefox so wed recommend you changing or upgrading your browser." We saw that the web page stated " System is currently not available! Please choose a MINI Centre." It also said " Please choose a MINI Centre. A required direction request parameter is missing. The passed address is outside of the country. The MINI Centre locator is not available right now. Please choose a MINI Centre." The header had MINI パートナー as the highest ranking optimized keyword. This keyword is followed by MINI 宇都宮, MINI 正規ディーラー, and MINI ショールーム which isn't as urgent as MINI パートナー. The other words utsunomiya.mini.jp uses is MINI 新車. MINI 認定中古車 is included and could not be understood by search engines.